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I was invited to participate in a two day workshop with legendary typographer Doyald Young at the University of North Texas. My client was Wal-Mart. I attempted to make it more modern, fast, easy, friendly, and caring while still maintaining the important aspects of the old mark. The assignment was to redesign the typographic identity mark and assume that the company has something of its original mark that it cannot afford to ditch completely.
Final solution
Process
Below are selected thumbnails and computer output from the development of the new mark. It was an honor and a challenge to work with Doyald.
Rough Pencil Thumbnails
Pencil Renderings
Computer Output
Guides
Final solution in color
Working with Doyald
Doyald and I
 Visit Doyald's website |
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| Copyright © 2003-2009 Ben Barry. |
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