2005

StraightLoop

StraightLoop is a t-shirt company started on $600 with my roommates. We've been turning a slight profit by selling online and at local Dallas retailers although that was never really our goal. Prior to knowing how to screen print ourselves we wanted to make cool shirts. So we partnered with our friend Kevin at Foundry Press and started producing shirts we would sell in limited editions to our friends. It just kind of expanded from there.

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Gasmask shirt designed by Ben Barry
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Yesman shirt designed by Ben Barry & Eric Koch
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Kinky Love shirt designed by Ben Barry
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Cycle Witch shirt designed by Ben Barry
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Pirate shirt designed by Eric Koch
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Packaging
After a few months of shipping shirts from our house we had run into problems. We had the shirts all folded and stacked neatly, but whenever we got orders the stacks got disorganized and unfolded rather quickly. We didn't really have any extra money to spend on anything fancy so for less than $20 in supplies we came up with this solution. We got paper lunch sacks, spray paint and sticky labels. The shirts are now color coded and marked to indicate size and style. It works really well for us.









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